Partnership Insight logo
Partnership Insight
Sponsorship analytics for sports clubs

Prove your sponsorship value,
every single day

Partnership Insight measures what your club's social media actually delivers for each sponsor. Connect your channels once and every partner gets a live dashboard showing impressions, reach and engagement from the content they are part of. No spreadsheets, no manual exports, no end-of-season guesswork.

Book a demo
getpi.app / dashboard
Impressions
1.24M
▲ +18.4%
Eng. rate
4.21%
▲ +0.3pp
Likes
38.6K
▲ +12%
Comments
4.9K
▲ +9%
Reach
812K
▲ +15%
Impressions by month
Feb
Mar
Apr
May
Jun
Channel performance
TT
TikTok
486K
7.1%
IG
Instagram
312K
4.8%
YT
YouTube
208K
3.2%
FB
Facebook
142K
2.1%
In
LinkedIn
92K
3.6%
TW
Twitch
67K
5.2%
Every channel, one source of truth

Social media sponsorship measurement across seven platforms

Partnership Insight pulls in every post across the channels that carry your sponsors, then rolls the numbers up per partner, per month, per post. One place to answer the only question a sponsor really asks: what did we get for it?

IG

Instagram

Reels, carousels and stories. Impressions, saves and engagement tracked per post.
FB

Facebook

Page posts and video, with reach and engagement rolled up next to every other channel.
TT

TikTok

Usually your highest velocity channel. Video views and viral spikes surface as they happen.
YT

YouTube

Long form and Shorts side by side, with watch-through and engagement in one view.
In

LinkedIn

The B2B side of the partnership, measured the same way as everything else.
X

X

Real-time reactions around matchdays and moments, captured post by post.
TW

Twitch

Live streams and VODs. Viewers, concurrent peaks and raid reach in real time.
How it works

Live sponsor reporting in three steps

You set it up once from the admin portal. Your sponsors get a dashboard that keeps itself up to date.

1
Admin portal

Connect your channels

Paste each social profile link once from the admin portal. No tokens to manage and no developer required.
2
Automatic

We ingest the data

Partnership Insight syncs impressions, engagement and reach on a schedule, keeping every post and channel current for you.
3
Sponsor portal

Share with your sponsors

Invite each sponsor to a clean, read-only dashboard they can check daily, drilling from month to week to day to individual post.

Sponsorship reporting for every club that sells partnerships

From premier divisions to first division, across football, basketball, ice hockey, field hockey, handball, volleyball, motorsport and esports. Wherever a club sells sponsorship, the sponsor wants proof it worked. Partnership Insight delivers that proof daily, without adding a single step to your week.

Every sport

Football, basketball, ice hockey, field hockey, handball, volleyball, motorsport, esports. If your club has social channels and sponsors, the numbers work the same way.

Every level

Premier division clubs with a full commercial staff and first division clubs with one marketing manager use the same dashboard. Nothing to configure differently.

Every sponsor

Main sponsor, shirt sponsor, stadium partner, or a regional supplier on one board. Each gets their own view with only their own data.

One click to share

Add a sponsor from the admin portal and they have a live dashboard the same minute. No export, no attachment, no follow-up email asking whether they received it.

Your commercial team stops building reports. Your sponsors stop asking for them.

Sponsorship analytics questions, answered

What is sponsorship analytics?

Sponsorship analytics means measuring what a sponsor actually receives from a partnership rather than estimating it. For social media, that means tracking impressions, reach, engagement and comments on every post the sponsor appears in, and reporting those numbers per partner over time.

How do you measure the value of a social media sponsorship?

Start with the raw delivery: how many impressions and how much reach the sponsor's content generated. Layer engagement rate on top, because a thousand impressions on a post with a five percent engagement rate is worth more than ten thousand passive views. Partnership Insight calculates both automatically per sponsor and shows the trend month over month.

Which platforms does Partnership Insight support?

Instagram, Facebook, TikTok, YouTube, LinkedIn, X and Twitch. YouTube is live today. Instagram and Facebook connect through the Meta Graph API, and TikTok through the TikTok API.

Do sponsors need their own account?

Yes, each sponsor gets a read-only login to their own dashboard. They see only the data relevant to their partnership. They cannot change anything and they cannot see other sponsors.

How is this different from Nielsen Sports, Zoomph or Shikenso?

Those platforms measure broadcast exposure, logo recognition and in-venue assets, and they are built as full sponsorship suites with the setup time and price to match. Partnership Insight does one thing properly: social media performance per sponsor, updated in real time, live for your partners from day one.

How long does setup take?

Under an hour. You paste your social profile links in the admin portal and the first data sync runs the same day.

Is Partnership Insight GDPR compliant?

Yes. Partnership Insight only processes aggregated public performance metrics from your own social channels. It does not collect or store personal data about individual followers. See the privacy policy for the full detail.

What does it cost?

Pricing is per sponsor, quoted per club, with tiers for emerging, mid-tier and top-tier clubs. Book a demo for a quote for your club.

Show your sponsors the value, every day

Turn your social performance into a daily, self-updating proof point for every sponsorship you sell. Renewal conversations get a lot easier when the numbers are already on the table.

Book a demo
Partnership Insight logo
Partnership Insight
What is sponsorship analyticsPricingPrivacyTermsData deletioncontact@getpi.appPartnership Insight is a service by Bomba Events, KvK 91844851.
Language:NederlandsEnglishDeutschEspañolFrançaisItaliano