Partnership Insight vs Zoomph

Both measure sponsorship, but they are built for different jobs. Here is an honest look at where each one fits, so you can pick the right tool for your club.

Zoomph is a well known sponsorship valuation and audience analytics platform, used widely by brands, agencies and large rights holders. It is a broad suite that spans social data, audience insights and media valuation across many sponsorship assets. If you need a full-spectrum sponsorship intelligence platform and have the budget and onboarding time for it, Zoomph is a serious option.

Partnership Insight is deliberately narrower. It does one thing: it measures the social media performance of a sports club per sponsor, and gives each sponsor a live dashboard of it. It is built for the club selling the sponsorship, not for a brand or an agency, and it is designed to be live for your partners on the day you set it up.

Side by side

Comparison reflects our understanding of Zoomph's public positioning and may change as their product evolves. Check Zoomph directly for their current feature set.

Which should you choose?

Choose Zoomph if you are a brand or agency valuing sponsorships across a portfolio, or a large rights holder that needs a complete sponsorship intelligence suite and has the resources to run it.

Choose Partnership Insight if you are a sports club that wants to prove the social value of each sponsorship, quickly and continuously, and hand every partner a live dashboard without a long implementation. It is focused, fast to set up, and priced per sponsor rather than as an enterprise platform.

The two are not mutually exclusive. Some clubs use a valuation suite for their biggest, multi-asset deals and Partnership Insight to give every sponsor, large or small, a live social dashboard they can check any day of the week.